We Build the Systems Behind Your Sales Pipeline

Rise Up Consulting was founded on a simple belief: B2B service companies should have clear, structured systems behind their sales process.

Our Story

Why Rise Up Consulting Exists

Rise Up Consulting was founded by father and son, Nicolas and Maxime Arsenault, with the goal of helping B2B companies build sales systems that actually support growth.

After years of building and advising companies, they saw the same problem repeatedly: businesses invest in marketing and tools, but the systems behind their sales process are often fragmented or poorly structured.

Together, they created Rise Up Consulting to help companies implement clear CRM architecture, structured pipelines, and automated follow-up systems that ensure opportunities are properly managed from first contact to closed deal.

Father & Son. One Vision.

Maxime Arsenault, co-founder of Rise Up Consulting, expert in AI-powered business automation

Maxime Arsenault

Maxime focuses on designing and implementing CRM systems, pipeline architecture, and automation that structure the sales process behind growing B2B companies. His work centers on helping organizations create clear pipelines, automate follow-ups, and gain visibility across their opportunities so sales teams can operate more efficiently and close deals with greater consistency.

CRM Systems Consultant

Nicolas Arsenault, co-founder of Rise Up Consulting, AI strategist for small business growth

Nicolas Arsenault

A seasoned serial entrepreneur with a track record of building and scaling tech companies to successful exits, Nicolas brings decades of experience in product development, strategic planning, and high-level consulting. With over $75 million raised in private financing and a passion for systems that drive results, he now focuses on helping businesses grow through smart strategy, automation, and AI-driven transformation.

President & Strategic Advisor

AI marketing automation tools boosting business growth with lead generation, targeting, and conversion optimization

Our Mission

Our mission is to help B2B service companies implement structured revenue systems that support consistent growth.

We focus on building the infrastructure behind the sales process, including CRM architecture, pipeline structure, and automated workflows that ensure opportunities are tracked and followed up. The goal is not more activity.

The goal is a system that consistently converts opportunities into revenue.

Our Core Values

  • Clarity: We believe business growth requires clear systems, structured pipelines, and full visibility across opportunities.

  • Integrity: We value transparency, honesty, and building solutions that genuinely help our clients.

  • Simplicity: We turn complex sales operations into structured systems that are easy to manage and scale.

  • Client Partnership: We work closely with clients to implement systems that support how their teams actually operate.

  • Long-Term Thinking: Everything we build is designed to support sustainable growth over time.

AI automation team analyzing business performance dashboards with real-time data charts and graphs

Ready to Structure Your Sales System?

Let’s discuss your current pipeline, CRM setup, and where opportunities may be slipping through the cracks.

Free revenue audit

Find Out Exactly Where

Your Pipeline Is Leaking

In 30 minutes we’ll map your current sales process, identify the three biggest places you’re losing revenue, and outline what a fix looks like. No pitch. No pressure. Just clarity.

Pipeline gap analysis • Top 3 revenue leaks identified • Fix-it roadmap you keep

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